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The comprehensive guide to understanding your employees and your organizational climate

Even if your organization is running smoothly, there is always room for improvement. And what better way to detect where improvement is needed than enlisting the very people turning the wheels?

Organizational surveys are a powerful tool – they help managers determine appropriate HR strategies, understand employee experience and employee engagement, and gauge the overall work environment. However, conducting them without a proper understanding of the measurement challenges can easily lead to misrepresentation and misapplication.

Measure Up addresses just this, laying out crucial theoretical information and providing practical tools to help you master the art of organizational surveys. Whether you are new to the trade or have been conducting surveys for years, learn what to do and how to do it so that you can take your organization to the next level professionally, using surveys to strengthen employee engagement and employer branding.

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Dr. Galit Sinai Karmona

Dr. Galit Sinai Karmona is a survey methodologist and sociologist. She holds a PhD from Tel Aviv University and an unexplained passion for surveys. Her expertise lies in survey methodology, sociological research in organizations, quantitative comparative research, and web-based surveys. She consults organizations and start-ups on organizational surveys and designing online survey systems.

In her doctoral dissertation, she examined the phenomenon of survey non-response due to refusal to participate. She examined how this phenomenon and its influence on survey validity can be managed. In her master’s thesis, she examined the reliability and validity of online surveys and built an online survey system for that purpose.

Later, she established "Metoda", a boutique company that strives to bring academic approach and researching tools to the field of organizational measurement.

Working with organizations, over the years Galit developed models for measuring employee engagement, satisfaction, and experience. The surveys she has developed are used by organizations to assess strengths and weaknesses in their work environment and to form HR and OD strategies.

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